Alice de Kruijs is a fine-art photographer based in The Netherlands. She frequently touches the subject of identity and diversity and aims to go against the standard ideals and showcase stories through culture and different ethnic backgrounds, her work is a celebration of these differences in culture. As her way of life, she loves to conceptually and symbolically tell stories. Usually by showing a different perspective on personal daily life struggles. 
Born in 1981 in the east of The Netherlands she grew up in an artistic family. Nevertheless, her true artistic passion in photography started in her late twenties. After graduating from International Fashion Design and later on from Applied Photography Design with a specialization in Fine-art portraits she dedicated her life to conceptual photography. In her early thirties, she gradually moved to fine-art photography in combination with storytelling photography.

Her work has been exhibited in different galleries around the world like Menier Gallery London, Gehsucht Gallery Rotterdam, Life Framer Switzerland and PH21 Gallery Budapest. In 2017, she's been named New Dutch Photography Talent. From 2017 onwards her work has been featured in L'oeil de la Photographie, Dodho Magazine, LensCulture, PHMuseum, Burm Magazine, and so forth.